- Guidance
- Félix Alcaraz Vellisca
- Course ID
- TOOL21_2020_AY
- Course Start
- 20/03/2021
- Course End
- 08/10/2021
Research Fields
Las Orquestas Sinfónicas del S. XXI deben hacer reto a un amplio conjunto de complejos retos, como la búsqueda de la legitimidad pública y social, el desarrollo de experiencias atractivas para el gran público, la pérdida progresiva de público o el envejecimiento del mismo.
A lo largo del presente curso se profundizará en un conjunto de herramientas derivadas el marketing que permitirán a los gestores o directores crear valor para sus organizaciones, desarrollar técnicas exitosas para captar y retener a los diversos públicos a través del Big Data y el Business Intelligence y desarrollar exitosas técnicas de comercialización.
Basic Information
Course ID
Degree
Direction
Course Duration
Price
Method
Course Start
Course End
Sub-Courses
-
Marketing, Audience Building and Audience Development I
Code:
TOOL21A_2020_AYMethod:
OnlineHours:
21Price:
600 EuroFundamentals of Marketing and Communication
- Start date: 20-03-2021
- Finish date: 15-05-2021
-
Marketing, Audience Building and Audience Development II
Code:
TOOL21B_2020_AYMethod:
OnlineHours:
21Price:
600 EuroDeveloping a Marketing Plan
- Start date: 22-05-2021
- Finish date: 03-07-2021
-
Marketing, Audience Building and Audience Development III
Code:
TOOL21C_2020_AYMethod:
OnlineHours:
15Price:
400 EuroMarketing of experiences and Data Management
- Start date: 10-07-2021
- Finish date: 06-08-2021
-
Márketing, creación de nuevos públicos y desarrollo de audiencias IV
Code:
TOOL21D_2020_AYMethod:
OnlineHours:
12Price:
350 EuroCreating new audiences and audience development
- Start date: 17-09-2021
- Finish date: 08-10-2021
Mentors
Tools
Theoretical and practical courses with specific themes and contents for their application in the most avant-garde and demanding artistic research projects. Artists, researchers and students will be able to acquire multiple skills according to their training needs and level of knowledge. Depending on their nature, the courses are given on-site at our headquarters in San Ildefonso, on the IKG's virtual campus or with a mixed presential-virtual structure. Some courses may be complemented with Labs.
Las Orquestas Sinfónicas del S. XXI deben hacer reto a un amplio conjunto de complejos retos, como la búsqueda de la legitimidad pública y social, el desarrollo de experiencias atractivas para el gran público, la pérdida progresiva de público o el envejecimiento del mismo.
A lo largo del presente curso se profundizará en un conjunto de herramientas derivadas el marketing que permitirán a los gestores o directores crear valor para sus organizaciones, desarrollar técnicas exitosas para captar y retener a los diversos públicos a través del Big Data y el Business Intelligence y desarrollar exitosas técnicas de comercialización.
Basic Information
-
Course ID
TOOL21_2020_AY
-
Degree
IKG Certificate
-
Course Duration
69 horas distribuidas en 4 modulos
-
Price
1800€
Sub-Courses
-
Marketing, Audience Building and Audience Development I
Code:
TOOL21A_2020_AYMethod:
OnlineHours:
21Price:
600 EuroFundamentals of Marketing and Communication
- Start date: 20-03-2021
- Finish date: 15-05-2021
-
Marketing, Audience Building and Audience Development II
Code:
TOOL21B_2020_AYMethod:
OnlineHours:
21Price:
600 EuroDeveloping a Marketing Plan
- Start date: 22-05-2021
- Finish date: 03-07-2021
-
Marketing, Audience Building and Audience Development III
Code:
TOOL21C_2020_AYMethod:
OnlineHours:
15Price:
400 EuroMarketing of experiences and Data Management
- Start date: 10-07-2021
- Finish date: 06-08-2021
-
Márketing, creación de nuevos públicos y desarrollo de audiencias IV
Code:
TOOL21D_2020_AYMethod:
OnlineHours:
12Price:
350 EuroCreating new audiences and audience development
- Start date: 17-09-2021
- Finish date: 08-10-2021
Mentors
Tools
Theoretical and practical courses with specific themes and contents for their application in the most avant-garde and demanding artistic research projects. Artists, researchers and students will be able to acquire multiple skills according to their training needs and level of knowledge. Depending on their nature, the courses are given on-site at our headquarters in San Ildefonso, on the IKG's virtual campus or with a mixed presential-virtual structure. Some courses may be complemented with Labs.
